The art of
lifestyle marketing

When it comes to lifestyle marketing, a strong and vibrant brand is essential to stand out and remain relevant. The true measure of a brand goes far beyond a logo and tagline to how it translates experientially. Our brand development process begins with in-depth discovery research to then establish a strong strategic brand foundation that includes key differentiators, marketplace opportunities, as well as the primary practical and emotional purchase drivers of target audiences.

Our branding services include:

• • Market Research & Brand Audit
• • Brand Naming & Positioning
• • Verbal Messaging Strategy
• • Visual Identity & Logo Design
• • Website Design & Development
• • On-Site Experience
• • Employee-Customer Communications

The most compelling creativity reveals a distinct POV that feels both fresh and enduring. Inspiring creative ideas often evolve from the world around us… the underlying emotions of a visit or stay, the tantalizing flavors of inventive cuisine, or the natural wonders of a newly discovered destination. Our design team balances strategic thinking with creative innovation, offering diverse perspectives for bringing a brand to life with continuity and connection across consumer touchpoints.

Our creative and design capabilities include:

• • Copywriting
• • Graphic Design
• • Digital & Print Advertising
• • Social Media Content Creation
• • Photography & Videography
• • On-Site Collateral
• • Promotions & Special Events

Paid advertising plays a key role for lifestyle brands throughout the consumer decision-making process. Our fully integrated, customized campaigns use a mix of high-impact digital tactics - sometimes supported by legacy media - to achieve our marketing objectives. Our paid advertising strategies increase brand recognition and build brand loyalty as well as drive leads, nurturing them through the sales funnel.

Our paid advertising services include:

• • Launch & Ongoing Marketing Plans
• • Media Planning & Buying (Digital & Legacy)
• • Creative Development
• • Google Search & Display Ads
• • Programmatic & Native Ads
• • Social Media Ads
• • Search Engine Marketing (SEM)
• • Campaign Optimization (i.e., keyword research, website analytics)
• • Detailed Reporting

Social media has a unique power and influence in lifestyle marketing for keeping brands fresh and relevant. The fundamental role that social media plays in all areas of life makes it a primary platform for building brand affinity and engaging with key target audiences. Our social media programs strategically include paid and organic tactics to create a meaningful, ongoing conversation with consumers so that our clients are top-of-mind whenever key travel planning and real estate investment decisions are made.

Our social media capabilities include:

• • Photography and Videography
• • Content Creation
• • Caption Generation
• • Audience Targeting
• • Follower Growth
• • Performance Analytics
• • Detailed Reporting
• • Community Engagement

Often the first and primary point of consumer contact, a brand's website must capture the imagination, as well as the leads. The website plays an essential role for travel, hospitality, and real estate brands to generate sales leads, drive occupancy rates, and create excitement about a destination. As a key deliverable for most of our clients, we create inviting and intuitive website experiences that embody the best of the brand while building a substantial database for ongoing communications, achieving short-term sales and revenue goals.

Our website services include:

• • Front End Development
• • User Experience (UX) Design
• • Responsive Web Design
• • Search Engine Optimization (SEO)
• • Content Management System (CMS) Development
• • Digital Marketing Strategy
• • Consulting & Ongoing Technical Support

An effective email campaign includes a compelling creative design and messaging to break through and inspire action. Chronic email inundation means that most end up in the junk folder without ever being read. We understand the nuances of the email industry and are able to provide our clients with the most effective solutions for their specific needs. From targeted efforts that promote a special offer or event to ongoing CRM programs that build customer relationships, we design and execute email campaigns that have high levels of breakthrough, engagement, and conversion to drive ROI.

Our email marketing capabilities include:

• • Complete Email List Management
• • Database Development
• • Customized Email Template Design
• • Copywriting & Graphic Design
• • Automated Email Campaigns
• • Comprehensive A/B Testing
• • Detailed Analytics & Reporting
• • Sample Email Formats include newsletters, event invitations, transactional, lead nurturing, promotional, etc.

A fully-optimized website builds significant traffic on its own as opposed to solely relying on paid search. As SEO specialists we offer a variety of capabilities, ranging from conducting keyword research, analyzing website performance, optimizing content, creating and managing backlinks, and more. We are highly experienced in helping companies improve their online presence, increase website traffic, and improve their search engine rankings. Additionally, we are well-versed in helping businesses develop effective strategies to generate qualified leads from organic traffic and provide insights into the competitive landscape.

Our SEO auditing services include:

• • Perform Keyword Research and Optimize Website Content
• • Optimize Website Labeling
• • Utilize Internal Links
• • Optimize Images and Videos
• • Utilize an XML Sitemap
• • Review and Manage Backlinks
• • Monitor Website Traffic