Hospitality

Auberge Resorts & Villas

Boutique Luxury Hospitality

Auberge Resorts & Villas

Strausberg has worked with Auberge for well over a decade, developing an integrated strategy for an overarching brand that transcends the sum of its individual parts. Grappling with bringing greater synergy to the initial group of seven hotels, the agency answered the challenge by identifying and distilling the fundamental values of the company into the core Auberge difference: one-of-a-kind experiences that capture the soul of each destination. The agency is now marketing two new luxury Auberge villa developments in Mexico – Susurros del Corazón and Chileno Bay, as well as two resorts – Auberge du Soleil and L'Auberge de Sedona.

Scope of Work:

  • Brand Identity
  • Website Design
  • Digital Marketing
Two vertical banners displayed side by side. The left banner features a serene outdoor spa setting with the text 'Discover a place where luxury is second nature', and the right banner showcases a twilight scene over a water body with floating lights, captioned 'The wonder of Napa Valley, the memory of a lifetime'. Both have the 'Calistoga Ranch' logo and are branded as Auberge Resorts.
An open magazine spread with a night photo of a coastal resort on the left page and text detailing the experience on the right, captioned 'Ocean escape at an Auberge getaway'. Three identical bottles of 'Calistoga Ranch Cabernet Sauvignon' wine lined up, each with a label showing the resort logo and vineyard details.
Mobile phone mobile of the Susurros del Corazon website
Auberge Resort guest book opened up to the table of contents.
Three spa products labeled 'Auberge Spa' including a cleansing gel and bath gel, alongside a natural sponge, against a white background. A smartphone displaying an advertisement with a poolside view at an Auberge resort, with the caption 'The spirit of Napa. The soul of Auberge.' and an invitation to swipe up.
A tablet displaying multiple views of a promotional offer for a spring getaway at an Auberge resort, with text describing the package details and inviting viewers to 'Join us for a sublime spring'.
Woman stands in front of a serene pool setting, overlooking the lush Califronia outdoors.

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