AVANT Restaurant

When approached by Rancho Bernardo Inn to revitalize its hotel's signature restaurant, Strausberg Group envisioned a brand that would appropriately capture the restaurant’s French concept, while also bringing a fresher, lighter, Californian vibe that would resonate with the venue's target audience. Strausberg proposed the name “AVANT” which means “forward” in French – reflecting the restaurant's refreshed, forward-thinking take on cuisine. The agency developed a visual identity package, with vibrant collateral incorporating a fork as the icon, emblematic of the culinary focus on seasonal, “farm-to-fork” ingredients.