Located in Anaheim and just minutes from Disneyland, Hotel Lulu is all about magic and enchantment. Inspired by the word “lulu,” meaning something remarkable, wonderful, or special, Strausberg created a brand identity that was quirky, fanciful and playful. To personify the lighthearted exuberance and fun-loving brand personality of the hotel, we introduced the illustrated mascot character “Lulu” – she’s sassy and embodies the fashionably relaxed Southern Californian spirit. From the color palette to the interior/exterior design aesthetic to the smallest, finest details like coffee cups and room service collaterals, our comprehensive brand book meticulously and charmingly positions the hotel as the perfect destination that keeps the magic of a trip to Disneyland alive all vacation long.
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