Solage Calistoga

When Auberge Resorts decided to expand its portfolio of properties, Strausberg became a full-service marketing partner involved in all facets of resort branding. For the Calistoga-based property, we developed the “Solage” name alongside its “comfortably cool” brand platform, leveraging the relaxed and unpretentious atmosphere of the resort. Our collaboration with Solage included a website with booking engine capabilities, advertising, signage, and collaterals that reflected its fresh, new identity. The resort opened with strong market appeal and consistently high occupancy rates, becoming one of the most successful properties within the Auberge collection.