Solage Calistoga

an Auberge Resort & Spa in Calistoga, CA

Every stay a Story

When Auberge Resorts decided to expand its portfolio of properties, Strausberg became a full-service marketing partner involved in all facets of resort branding. For the Calistoga-based property, we developed the “Solage” name alongside its “comfortably cool” brand platform, leveraging the relaxed and unpretentious atmosphere of the resort. Our collaboration with Solage included a website with booking engine capabilities, advertising, signage, and collaterals that reflected its fresh, new identity. The resort opened with strong market appeal and consistently high occupancy rates, becoming one of the most successful properties within the Auberge collection.

Scope of Work:

  • Naming
  • Brand Identity
  • Website Design
  • Spa Identity
Solage branded letterhead Solage branded business card
Solage Calistoga property
The fountain wall at Solbar
Photo of an Solage branded wine bottle Photo of a magazine
Two people drive in a yellow car

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Auberge Resorts & Villas