Restaurants

Jack O'Neill

Santa Cruz, CA

Jack O'Neill

Rebranded the restaurant, in Santa Cruz, captures the coastal surfer vibe and culture in a more sophisticated way, worked with client on developing their logo, signage, and collateral. Strategy to incorporate b&w photography to capture a vintage carefree feeling. Vintage wood textures and whimsical quotes.

Scope of Work:

  • Brand Identity
  • Onsite Collateral
  • Signage
A wall art piece with the quote 'THE THREE MOST IMPORTANT THINGS IN LIFE: SURF, SURF, AND SURF.' next to a wooden table with cutlery on a napkin, embodying a surfing lifestyle theme. There is also a menu from Jack O'Neill Restaurant & Lounge with various meal options, styled in a minimalistic design with a vintage balloon featuring the brand logo in the background.
A beverage on a coaster with a quote saying 'NOT MUCH INTO BUSINESS, I AM INTO THE OCEAN.' beside two coasters with branding for Jack O'Neill Restaurant & Lounge and a vintage image of a convertible car on the beach.
A plated dish featuring a blackened fish fillet topped with arugula, served over a bed of seasoned vegetables and a creamy green sauce, presented on a white plate. A dessert menu card listing ice cream and cake options, accompanied by a small pot with a wooden lid, suggesting a refined dining experience.
A black and white photo of a classic convertible car parked by the seaside, with a person in the driver's seat enjoying the ocean view, conveying a sense of vintage leisure.

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