LA's Marina CA
Marina del Rey is a gracious coastal community, conveniently located just minutes from LAX. As the destination was not always top of mind for LA-bound visitors, Strausberg overhauled the brand with an image makeover, positioning MDR as LA’s marina. Our rebranding package included a new contemporary website, collaterals, print and digital advertising designed to spotlight its urban sensibilty amidst a relaxing backdrop. Our integrated campaign continues to draw locals and visitors alike to explore, experience and enjoy the myriad options for hotels, dining, entertainment, and watersports that MDR has to offer as a lifestyle destination.
Scope of Work: