Laguna Beach, CA
One of Laguna Beach's most iconic, oceanside luxury properties, Surf & Sand initially engaged Strausberg in 2014 to implement a holistic brand refresh. The agency developed an entirely new brand platform, including visual and verbal identity that captured the resort's coveted beachfront location, impressive property features, and more relaxed and casual approach to luxury. We then brought this new look and feel to life through an integrated marketing program using both digital and traditional advertising and ensured continuity with the guest experience by rebranding the resort's signature restaurant Splashes and developing collateral, signage, and other onsite materials.
Scope of Work:
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