Wymara Resort and Villas

Wymara Resort and Villas in Turks + Caicos, a luxury Caribbean hotel, tapped Strausberg Group to build on its marketing program and better differentiate the property, previously known as Gansevoort Turks + Caicos. We assumed all digital marketing responsibilities and refreshed the brand. Introducing a new look and feel, we completely redesigned the property website and all marketing collaterals. By developing a comprehensive digital strategy to deliver a clear, unified brand message across all touchpoints, inclusive of paid advertising, social media, and email marketing, we achieved an increase in user engagement for the website and social media channels, resulting in a higher volume of resort bookings and villa leases.