To elevate its profile and reposition the city as a multi-dimensional destination, Strausberg initiated a complete brand overhaul to change perceptions. To put Burbank on the map as the choice of savvy visitors, we created the initial campaign that has since evolved into “A Better Way To See LA.” By leveraging its proximity to all things LA, from the entertainment and cultural hub in downtown Los Angeles to Hollywood Boulevard to Universal Studios, Strausberg continues to market Burbank as a leisure powerhouse synonymous with the City of Angels. Aside from a new logo, visual identity, and website, the full rebranding package included designing trade show booths and harnessing influencers with social media clout to reinforce the messaging.
Scope of Work:
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